Tesla has announced that its Full Self-Driving (FSD) transfer service will end on March 31, 2026, meaning owners must transfer their FSD to a new vehicle before that date. Although Tesla calls this the "last chance," this isn't the first time they've made such a claim. Since launching the FSD transfer program in 2023, Tesla has repeatedly used "last chance" as a sales incentive, reopening the transfer window whenever it needs to boost quarterly deliveries. Clearly, this "final opportunity" feels more like a marketing tactic than a real deadline.
Starting in February 2026, Tesla will end the option to permanently purchase FSD, shifting to a subscription model. This means owners will only be able to pay a monthly fee for FSD, rather than owning it outright. For those hoping to have FSD permanently tied to their vehicles, this move represents an additional cost burden.
Tesla’s long-promised "driverless" feature remains unfulfilled, as FSD is still at the Level 2 (L2) autonomy stage. This means the significant amounts owners paid for FSD years ago have not yet delivered the expected return. Tesla, however, continues to launch the "last chance" transfer plan, creating urgency and encouraging owners to act quickly, which also drives sales.
Had Tesla tied FSD permanently to owner accounts, allowing transfers to any new vehicle, this situation might have been avoided. Instead, Tesla's repeated use of "last chance" tactics to spur demand has left owners facing an uncertain future.
Tesla's so-called "final opportunity" isn't just a sales strategy; it’s also the result of unmet promises. Owners should stay cautious, as the frequent use of urgency-driven promotions may not be in their best interest. Whether Tesla's subscription model and sales tactics can earn long-term trust remains to be seen.
